A brand launch introduces a new company, identity, logo or rebrand to the world, setting the tone for everything that follows. Ocvite lets you create an invitation that already carries your new colours and typography, share the story and venue, invite stakeholders and track who will witness the reveal.
Let your invitation be the first touchpoint of the new identity, styled in your brand colours and fonts.
| Capability | What it does |
|---|---|
| Your identity, first | Apply the new palette and typography so guests experience the brand before the official reveal. |
| Story and schedule | Include a line on the brand's purpose plus timings for the founder address, logo reveal and celebration. |
| Wide stakeholder reach | One link reaches investors, early customers, creators and press through WhatsApp, email or anywhere you post it. |
| Who will attend | Track accepted, declined and maybe responses to plan the venue experience, photo zones and refreshments. |
| Tone | Sample wording |
|---|---|
| Elegant | A new name, a new story. [Founder Name] and the team invite you to the launch of [Brand Name] on [Date] at [Time], [Venue]. Be with us as we reveal who we are. RSVP by [RSVP date]. |
| Rebrand | Dear [Name], after [Number] years as [Old Name], we are stepping into a new identity. Join us at [Venue] on [Date] for the unveiling of [Brand Name] and an evening with the people who shaped our journey. Kindly confirm by [RSVP date]. |
| Short | Hi [Name], we're launching [Brand Name] on [Date], [Time] at [Venue]. Come for the reveal, meet the founders and celebrate with us. Details are in the invite; please RSVP by [RSVP date]. |
Answers to common questions about creating, sending and tracking brand launch invitations.
Choose a template whose layout suits your brand personality, then change the colours, fonts and imagery to your new identity and upload the logo as a photo. Add the date, venue, programme and a short brand story, and share the finished invite by link, email or WhatsApp.
Include the brand name or a teaser, a short line on what the brand stands for, the hosts or founders, and the date, time and venue with map. Outline the programme, such as welcome, founder speech, reveal and celebration, along with dress code and an RSVP deadline.
Send invitations three to five weeks before the event, giving investors, partners and media time to commit. For rebrands, coordinate with your communications plan so the invitation does not reveal the new identity before you are ready. Follow up with reminders in the final week.
Guests respond online, and your team sees the attending, declined and maybe count in real time. Seeing how many people opened the invite also helps gauge interest among press and creators. These numbers guide decisions on venue layout, photo areas, refreshments and branded giveaways.
A product launch showcases one offering, with demos and features. A brand launch introduces the identity itself, meaning its name, logo, values and story, so the invitation should feel like the brand's first expression. Use the new visual language throughout and focus the wording on purpose rather than specifications.
Create, send and track invitations from one dashboard. Free to start.
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